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In 1903, Auguste Gindre, a politician, created for his wife, a workshop for the manufacture of reticules - micro-bags that the elegant women of the early 20th century wore on their fingers or wrists, but it was their daughter, Marcelle, who established the brand in 1920 as a leather bag manufacturer in its own right. Twenty-seven years later, Robert Pourchet, his son, let himself be won over by the family passion and took over the reins.