Nestled beneath the arcades of Paris's Place des Vosges, Maison Pourchet's flagship boutique embodies the history of this iconic brand. Founded in 1903 by Auguste Gindre for his wife, the brand established itself from 1920 onwards under the impetus of their daughter, Marcelle, as a renowned manufacturer of leather bags. Under the leadership of Robert Pourchet in the 50s, innovation was at the heart of the company, introducing revolutionary techniques to leather goods manufacturing. The 60s saw the company's expansion and the creation of numerous it-bags, including the famous “Croco” bag and the Madison canvas of the 70s. Taken over in 2004, Maison Pourchet continues to reinvent itself, offering collections that skilfully blend tradition and modernity, while asserting an elegant and trendy Parisian style.